This is little Lucas at 10 months.

McDonalds McCafe- Steam/Smoke

Nestle Aero - Bubbles

Spring Valley - Sound

Spring Valley - TVC/Print

Paramount - QR Codes

In graphics, superimposition is the placement of an image or video on top of an already-existing image or video, usually to add to the overall image effect. This brief here was to give a visual impression of what the final design would look like. New poster work was superimposed and a display showcase was demonstrated.

Further below is a before and after visual appearance of a Digital interactive touch screen (42” Touch LCD Screen) in a bus shelter light box, in conjunction with SAV (self adhesive vinyl) artwork on adjacent window.

Superimposed images are great time and cost savers. This gives the client the ability to visualize the final design accurately, saving time and huge prototyping costs.

I gave a quick training session on some tools in Photoshop. The following images were used to give a live demonstration of the brush, liquefy, patch, dodge and burn tools.

These can be very effective tools when editing your digital photography.

With so much falsehood in fashion advertising, just how much are we affecting the minds of the younger generation? Magazines, billboards and other print media push an unattainable fantasy world upon us.




“These days, altered images are ubiquitous; the fairytale world threatens to engulf our own. The illusion is more complete, too — with digital technology it’s harder to see the smoothing. Stalin would have drooled at the possibilities.”

— MORE HERE IN DAVID BYRNE’S JOURNAL



Further discussion on image retouching

* The Photoshop effect
“…whenever one of my videos begins to do well on YouTube, the commentators berate me over my weight.”
* Women who say no to Photoshopping
“Retouching. Photoshopping. It’s everywhere. Want to be considered beautiful? You must have no pores, no wrinkles, no moles, NO PERSONALITY.”
* Has photo retouching gone too far?
“Remember Jessica Rabbit? I wanted her va va voom figure, long red hair and white skin as a girl, but I knew she was a cartoon. There was no illusion of reality. Is what we are seeing in print these days any more real than Jessica Rabbit?”
* Kim Kardashian Photoshop controversy
“So what? I have a little cellulite… just because I am on the cover of a magazine doesn’t mean I’m perfect.”
* Striving for perfection is dangerous
“If we are never exposed to the imperfections of celebrities, how can they possibly serve as healthy, responsible role models?”