Using water tanks as a form of advertising – this is nothing new and probably have been used in many places already - However, when you add the dynamics of water movement (water levels moving up and down) and the interactivity of Electroluminescence (EL), this is definitely something new.

This is like the infamous analogy of a duck gliding along the water. On the surface the duck seems calm and collected, however, beneath the water the duck treading water like no tomorrow. This took 6 weeks in the making. The visual tank is nicely filling up and emptying, however, behind the curtains are controlled relay switches, water pumps, reservoir tanks, complex plumbing… the list goes on.

Nevertheless this was a successful campaign that carried on for 4 weeks by Nestle promoting the ‘NEW LIQUID CENTER’ Butter Menthol's.